You should advertise on Facebook for its large user base, affordability, and exceptional ad targeting options.
Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion potential customers. To reach the right individual likely to convert, Facebook uses its sophisticated ad targeting tools that allows you to target a specific person using Facebook’s over 850 targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviours.
You don’t need £100 million to advertise on Facebook. In fact, you can set any budget you want. If you want to spend £10 per day, you can. If you want to spend £100 a day, you can also do that.